It is common sense for companies to be concerned with sales, profitability and financial targets, and any successful company is concerned with those things. If they weren’t, they’d be out of business. However, the component that most businesses fail to give much credence to is the culture in which their employees find themselves and the fact that the culture directly affects the performance they are so concerned about. Too often, culture and Organizational Behavior are placed on the shelf because they can’t be directly associated with profitability. There is no “culture produced 10 sales this week” report that can be run. And for this reason, culture gets ignored because any effort or investment to build and maintain it is seen as an expense. And businesses are in business to make money, not spend it.
Unfortunately because of this view, most companies don’t have a department specifically responsible for the shaping and maintenance of a culture that can literally enhance productivity, efficiency and employee satisfaction. That’s like having a manufacturing company with no quality control. That would be unheard of, so why is it so common for companies not to really care about capitalizing on the environment in which they work and in which they produce their products or services.
80% of working Americans don’t like their jobs. If you’re one of those people who doesn’t like your job, and chances are you are, think about your work day. You may be generally productive, but how engaged are you? How many times a day do you think about working somewhere else? How often do you extend your breaks or your lunch hour just a little so you don’t have to go back to your desk and do something you don’t like? How often do you find excuses to talk to a colleague or grab a drink; anything to bring a little reprieve from what you do? Everyone who doesn’t like there job falls on this scale somewhere.
Now imagine if you worked for a company that you loved to show up to everyday; a company that made the effort to give you a great experience every day that you showed up to work. What if you had a little humor, a little fun and genuine encouragement throughout the day that actually made you want to be in the office? Would you be more inclined to produce results for a company that cared for you? This is not a leading question. I literally want you to think about whether or not this would make a difference in how you felt about your job and if it would encourage you to be more productive or effective in your role. Think about it…
Wouldn’t you rather work for a company like that? If you own a company, wouldn’t you rather have engaged employees who love their job and work more efficiently and productively because they feel fulfilled, not because they need a paycheck? OK those were leading questions.










